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Culture and Communication: Cultural Variations and Media Effectiveness

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Culture and Communication: Cultural Variations and Media Effectiveness. / Moustafa Leonard, Karen; Van Scotter, James R.; Pakdil, Fatma et al.
In: Administration and Society, Vol. 41, No. 7, 11.2009, p. 850-877.

Research output: Contribution to Journal/MagazineJournal articlepeer-review

Harvard

Moustafa Leonard, K, Van Scotter, JR, Pakdil, F, Salciuviene, L, Chamseddine, NJ, Mockaitis, AI, Surkiene, G, Tsai, FS, Wu, LL, Esatoglu, E, Koyuncu, M, Gumus, M & Oktem, K 2009, 'Culture and Communication: Cultural Variations and Media Effectiveness', Administration and Society, vol. 41, no. 7, pp. 850-877. https://doi.org/10.1177/0095399709344054

APA

Moustafa Leonard, K., Van Scotter, J. R., Pakdil, F., Salciuviene, L., Chamseddine, N. J., Mockaitis, A. I., Surkiene, G., Tsai, F. S., Wu, L. L., Esatoglu, E., Koyuncu, M., Gumus, M., & Oktem, K. (2009). Culture and Communication: Cultural Variations and Media Effectiveness. Administration and Society, 41(7), 850-877. https://doi.org/10.1177/0095399709344054

Vancouver

Moustafa Leonard K, Van Scotter JR, Pakdil F, Salciuviene L, Chamseddine NJ, Mockaitis AI et al. Culture and Communication: Cultural Variations and Media Effectiveness. Administration and Society. 2009 Nov;41(7):850-877. doi: 10.1177/0095399709344054

Author

Moustafa Leonard, Karen ; Van Scotter, James R. ; Pakdil, Fatma et al. / Culture and Communication: Cultural Variations and Media Effectiveness. In: Administration and Society. 2009 ; Vol. 41, No. 7. pp. 850-877.

Bibtex

@article{0062d786f1b14fa18332d038e60d5214,
title = "Culture and Communication: Cultural Variations and Media Effectiveness",
abstract = "Advances in communication technologies have made great progress in bridging time and distance, but social and cultural differences are still formidable obstacles to effective communication. Communication processes occur in specific cultural contexts, with unique normative beliefs, assumptions, and shared symbols. Culture influences what people communicate, to whom they communicate, and how they communicate. There has been little systematic cross‐cultural research to explicate the effects of communication media on communication effectiveness. This article proposes cultural effects on perceptions of media effectiveness. The authors advance conceptual knowledge by presenting new perspectives on the cultural effects on individuals{\textquoteright} perception of media and their effectiveness.",
keywords = "communication, culture, individualism, media, power distance, uncertainty avoidance, media richness theory",
author = "{Moustafa Leonard}, Karen and {Van Scotter}, {James R.} and Fatma Pakdil and Laura Salciuviene and N.J. Chamseddine and A.I. Mockaitis and G. Surkiene and F.S. Tsai and L.L. Wu and E. Esatoglu and M. Koyuncu and M. Gumus and K. Oktem",
year = "2009",
month = nov,
doi = "10.1177/0095399709344054",
language = "English",
volume = "41",
pages = "850--877",
journal = "Administration and Society",
issn = "1552-3039",
publisher = "SAGE Publications Inc.",
number = "7",

}

RIS

TY - JOUR

T1 - Culture and Communication: Cultural Variations and Media Effectiveness

AU - Moustafa Leonard, Karen

AU - Van Scotter, James R.

AU - Pakdil, Fatma

AU - Salciuviene, Laura

AU - Chamseddine, N.J.

AU - Mockaitis, A.I.

AU - Surkiene, G.

AU - Tsai, F.S.

AU - Wu, L.L.

AU - Esatoglu, E.

AU - Koyuncu, M.

AU - Gumus, M.

AU - Oktem, K.

PY - 2009/11

Y1 - 2009/11

N2 - Advances in communication technologies have made great progress in bridging time and distance, but social and cultural differences are still formidable obstacles to effective communication. Communication processes occur in specific cultural contexts, with unique normative beliefs, assumptions, and shared symbols. Culture influences what people communicate, to whom they communicate, and how they communicate. There has been little systematic cross‐cultural research to explicate the effects of communication media on communication effectiveness. This article proposes cultural effects on perceptions of media effectiveness. The authors advance conceptual knowledge by presenting new perspectives on the cultural effects on individuals’ perception of media and their effectiveness.

AB - Advances in communication technologies have made great progress in bridging time and distance, but social and cultural differences are still formidable obstacles to effective communication. Communication processes occur in specific cultural contexts, with unique normative beliefs, assumptions, and shared symbols. Culture influences what people communicate, to whom they communicate, and how they communicate. There has been little systematic cross‐cultural research to explicate the effects of communication media on communication effectiveness. This article proposes cultural effects on perceptions of media effectiveness. The authors advance conceptual knowledge by presenting new perspectives on the cultural effects on individuals’ perception of media and their effectiveness.

KW - communication

KW - culture

KW - individualism

KW - media

KW - power distance

KW - uncertainty avoidance

KW - media richness theory

U2 - 10.1177/0095399709344054

DO - 10.1177/0095399709344054

M3 - Journal article

VL - 41

SP - 850

EP - 877

JO - Administration and Society

JF - Administration and Society

SN - 1552-3039

IS - 7

ER -