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Currencies of commercial exchange: advertising agencies and the promotional imperative

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNChapter

Published

Standard

Currencies of commercial exchange : advertising agencies and the promotional imperative. / Cronin, Anne.

Critical marketing studies. ed. / Mark Tadajewski; Pauline Maclaran. Vol. 1-3 London : Sage, 2009.

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNChapter

Harvard

Cronin, A 2009, Currencies of commercial exchange: advertising agencies and the promotional imperative. in M Tadajewski & P Maclaran (eds), Critical marketing studies. vol. 1-3, Sage, London.

APA

Cronin, A. (2009). Currencies of commercial exchange: advertising agencies and the promotional imperative. In M. Tadajewski, & P. Maclaran (Eds.), Critical marketing studies (Vol. 1-3). Sage.

Vancouver

Cronin A. Currencies of commercial exchange: advertising agencies and the promotional imperative. In Tadajewski M, Maclaran P, editors, Critical marketing studies. Vol. 1-3. London: Sage. 2009

Author

Cronin, Anne. / Currencies of commercial exchange : advertising agencies and the promotional imperative. Critical marketing studies. editor / Mark Tadajewski ; Pauline Maclaran. Vol. 1-3 London : Sage, 2009.

Bibtex

@inbook{2877bca217914b7fa8eaa21a810e4a4c,
title = "Currencies of commercial exchange: advertising agencies and the promotional imperative",
author = "Anne Cronin",
year = "2009",
language = "English",
isbn = "9781847875709",
volume = "1-3",
editor = "Mark Tadajewski and Pauline Maclaran",
booktitle = "Critical marketing studies",
publisher = "Sage",

}

RIS

TY - CHAP

T1 - Currencies of commercial exchange

T2 - advertising agencies and the promotional imperative

AU - Cronin, Anne

PY - 2009

Y1 - 2009

M3 - Chapter

SN - 9781847875709

VL - 1-3

BT - Critical marketing studies

A2 - Tadajewski, Mark

A2 - Maclaran, Pauline

PB - Sage

CY - London

ER -