Customer's responses to retail brand extensions

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Research output: Contribution to Journal/Magazine › Journal article › peer-review

Published

<mark>Journal publication date</mark>	2005
<mark>Journal</mark>	Journal of Marketing Management
Issue number	3-4
Volume	21
Number of pages	27
Pages (from-to)	393-419
Publication Status	Published
<mark>Original language</mark>	English

Research