Research output: Contribution to Journal/Magazine › Journal article › peer-review
Research output: Contribution to Journal/Magazine › Journal article › peer-review
}
TY - JOUR
T1 - Customer's responses to retail brand extensions
AU - Alexander, N S
AU - Colgate, M
PY - 2005
Y1 - 2005
M3 - Journal article
VL - 21
SP - 393
EP - 419
JO - Journal of Marketing Management
JF - Journal of Marketing Management
SN - 0267-257X
IS - 3-4
ER -