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Customer's responses to retail brand extensions

Research output: Contribution to Journal/MagazineJournal articlepeer-review

Published

Standard

Customer's responses to retail brand extensions. / Alexander, N S; Colgate, M.
In: Journal of Marketing Management, Vol. 21, No. 3-4, 2005, p. 393-419.

Research output: Contribution to Journal/MagazineJournal articlepeer-review

Harvard

Alexander, NS & Colgate, M 2005, 'Customer's responses to retail brand extensions', Journal of Marketing Management, vol. 21, no. 3-4, pp. 393-419.

APA

Alexander, N. S., & Colgate, M. (2005). Customer's responses to retail brand extensions. Journal of Marketing Management, 21(3-4), 393-419.

Vancouver

Alexander NS, Colgate M. Customer's responses to retail brand extensions. Journal of Marketing Management. 2005;21(3-4):393-419.

Author

Alexander, N S ; Colgate, M. / Customer's responses to retail brand extensions. In: Journal of Marketing Management. 2005 ; Vol. 21, No. 3-4. pp. 393-419.

Bibtex

@article{451975acc9cd4e9ebecf50510ab42c52,
title = "Customer's responses to retail brand extensions",
author = "Alexander, {N S} and M Colgate",
year = "2005",
language = "English",
volume = "21",
pages = "393--419",
journal = "Journal of Marketing Management",
issn = "0267-257X",
publisher = "Routledge",
number = "3-4",

}

RIS

TY - JOUR

T1 - Customer's responses to retail brand extensions

AU - Alexander, N S

AU - Colgate, M

PY - 2005

Y1 - 2005

M3 - Journal article

VL - 21

SP - 393

EP - 419

JO - Journal of Marketing Management

JF - Journal of Marketing Management

SN - 0267-257X

IS - 3-4

ER -