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Daring to be different: a case study of entrepreneurial stewardship in a Guatemalan family’s coffee farm

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

Published

Standard

Daring to be different: a case study of entrepreneurial stewardship in a Guatemalan family’s coffee farm. / Solano, Marcos Vega ; Discua Cruz, Allan Fernando.
Contextualizing entrepreneurship in emerging economies and developing countries. ed. / Marcela Ramírez Pasillas; Ethel Brundin; Magdalena Markowska. Edward Elgar, 2017.

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

Harvard

Solano, MV & Discua Cruz, AF 2017, Daring to be different: a case study of entrepreneurial stewardship in a Guatemalan family’s coffee farm. in M Ramírez Pasillas, E Brundin & M Markowska (eds), Contextualizing entrepreneurship in emerging economies and developing countries. Edward Elgar.

APA

Solano, M. V., & Discua Cruz, A. F. (2017). Daring to be different: a case study of entrepreneurial stewardship in a Guatemalan family’s coffee farm. In M. Ramírez Pasillas, E. Brundin, & M. Markowska (Eds.), Contextualizing entrepreneurship in emerging economies and developing countries Edward Elgar.

Vancouver

Solano MV, Discua Cruz AF. Daring to be different: a case study of entrepreneurial stewardship in a Guatemalan family’s coffee farm. In Ramírez Pasillas M, Brundin E, Markowska M, editors, Contextualizing entrepreneurship in emerging economies and developing countries. Edward Elgar. 2017

Author

Solano, Marcos Vega ; Discua Cruz, Allan Fernando. / Daring to be different : a case study of entrepreneurial stewardship in a Guatemalan family’s coffee farm. Contextualizing entrepreneurship in emerging economies and developing countries. editor / Marcela Ramírez Pasillas ; Ethel Brundin ; Magdalena Markowska. Edward Elgar, 2017.

Bibtex

@inbook{376896a7e1834543bdb67ea0653a0b21,
title = "Daring to be different: a case study of entrepreneurial stewardship in a Guatemalan family{\textquoteright}s coffee farm",
abstract = "This chapter explores a entrepreneurial stewardship perspective in a dynamic environment. The coffee industry in a developing country is examined highlighting how diverse contextual pressures may affect a family in business. This qualitative study focuses in Guatemala, Central America, with a single case study. Findings reveal that contextual crisis can ignite a differentiation approach which align with an entrepreneurial stewardship perspective. Such approach emphasizes a shared vision to look after the family coffee farm, the application of traditional and specialised knowledge to bring out the best features of a product and the development of diverse relationships to serve the business over time.",
author = "Solano, {Marcos Vega} and {Discua Cruz}, {Allan Fernando}",
year = "2017",
month = mar,
day = "31",
language = "English",
isbn = "9781785367526",
editor = "{Ram{\'i}rez Pasillas}, {Marcela } and Ethel Brundin and Magdalena Markowska",
booktitle = "Contextualizing entrepreneurship in emerging economies and developing countries",
publisher = "Edward Elgar",

}

RIS

TY - CHAP

T1 - Daring to be different

T2 - a case study of entrepreneurial stewardship in a Guatemalan family’s coffee farm

AU - Solano, Marcos Vega

AU - Discua Cruz, Allan Fernando

PY - 2017/3/31

Y1 - 2017/3/31

N2 - This chapter explores a entrepreneurial stewardship perspective in a dynamic environment. The coffee industry in a developing country is examined highlighting how diverse contextual pressures may affect a family in business. This qualitative study focuses in Guatemala, Central America, with a single case study. Findings reveal that contextual crisis can ignite a differentiation approach which align with an entrepreneurial stewardship perspective. Such approach emphasizes a shared vision to look after the family coffee farm, the application of traditional and specialised knowledge to bring out the best features of a product and the development of diverse relationships to serve the business over time.

AB - This chapter explores a entrepreneurial stewardship perspective in a dynamic environment. The coffee industry in a developing country is examined highlighting how diverse contextual pressures may affect a family in business. This qualitative study focuses in Guatemala, Central America, with a single case study. Findings reveal that contextual crisis can ignite a differentiation approach which align with an entrepreneurial stewardship perspective. Such approach emphasizes a shared vision to look after the family coffee farm, the application of traditional and specialised knowledge to bring out the best features of a product and the development of diverse relationships to serve the business over time.

M3 - Chapter

SN - 9781785367526

BT - Contextualizing entrepreneurship in emerging economies and developing countries

A2 - Ramírez Pasillas, Marcela

A2 - Brundin, Ethel

A2 - Markowska, Magdalena

PB - Edward Elgar

ER -