Home > Research > Publications & Outputs > Defining brand values through sponsorship
View graph of relations

Defining brand values through sponsorship

Research output: Contribution to Journal/MagazineJournal articlepeer-review

Published
<mark>Journal publication date</mark>2009
<mark>Journal</mark>International Journal of Retail and Distribution Management
Issue number4
Volume37
Number of pages12
Pages (from-to)346-357
Publication StatusPublished
<mark>Original language</mark>English