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Defining brand values through sponsorship

Research output: Contribution to Journal/MagazineJournal articlepeer-review

Published

Standard

Defining brand values through sponsorship. / Alexander, N S.
In: International Journal of Retail and Distribution Management, Vol. 37, No. 4, 2009, p. 346-357.

Research output: Contribution to Journal/MagazineJournal articlepeer-review

Harvard

Alexander, NS 2009, 'Defining brand values through sponsorship', International Journal of Retail and Distribution Management, vol. 37, no. 4, pp. 346-357.

APA

Alexander, N. S. (2009). Defining brand values through sponsorship. International Journal of Retail and Distribution Management, 37(4), 346-357.

Vancouver

Alexander NS. Defining brand values through sponsorship. International Journal of Retail and Distribution Management. 2009;37(4):346-357.

Author

Alexander, N S. / Defining brand values through sponsorship. In: International Journal of Retail and Distribution Management. 2009 ; Vol. 37, No. 4. pp. 346-357.

Bibtex

@article{4d0d02c812b2411891967893a55df084,
title = "Defining brand values through sponsorship",
author = "Alexander, {N S}",
year = "2009",
language = "English",
volume = "37",
pages = "346--357",
journal = "International Journal of Retail and Distribution Management",
issn = "0959-0552",
publisher = "Emerald Group Publishing Ltd.",
number = "4",

}

RIS

TY - JOUR

T1 - Defining brand values through sponsorship

AU - Alexander, N S

PY - 2009

Y1 - 2009

M3 - Journal article

VL - 37

SP - 346

EP - 357

JO - International Journal of Retail and Distribution Management

JF - International Journal of Retail and Distribution Management

SN - 0959-0552

IS - 4

ER -