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Delivering 3D advertising to mobile phones.

Research output: Contribution to conference - Without ISBN/ISSN Conference paper

Published

Standard

Delivering 3D advertising to mobile phones. / Chehimi, Fadi; Coulton, Paul; Edwards, Reuben.

2006. Paper presented at IEEE International Conference on Consumer Electronics, Las Vegas, USA, .

Research output: Contribution to conference - Without ISBN/ISSN Conference paper

Harvard

Chehimi, F, Coulton, P & Edwards, R 2006, 'Delivering 3D advertising to mobile phones.' Paper presented at IEEE International Conference on Consumer Electronics, Las Vegas, USA, 7/01/06 - 11/01/06, .

APA

Chehimi, F., Coulton, P., & Edwards, R. (2006). Delivering 3D advertising to mobile phones.. Paper presented at IEEE International Conference on Consumer Electronics, Las Vegas, USA, .

Vancouver

Chehimi F, Coulton P, Edwards R. Delivering 3D advertising to mobile phones.. 2006. Paper presented at IEEE International Conference on Consumer Electronics, Las Vegas, USA, .

Author

Chehimi, Fadi ; Coulton, Paul ; Edwards, Reuben. / Delivering 3D advertising to mobile phones. Paper presented at IEEE International Conference on Consumer Electronics, Las Vegas, USA, .2 p.

Bibtex

@conference{e395f9da290f4e308f53a5c9bf1cb878,
title = "Delivering 3D advertising to mobile phones.",
abstract = "Directing advertising to mobile phones currently is limited to commercial text messages, short-code text-back messages, two dimensional (2D) images, or wireless access protocol (WAP) clickable push links. All of these traditional methods do not facilitate advertising approach were consumers can interact with prospective purchases. In this paper we introduce a novel and highly interactive location- and permission-based advertising system that allows 3D product adverts to be displayed on users' mobile phones. The paper provides a thorough discussion of the system covering its performance, implementation structure, platform-dependent optimizations and suggestions for future work. With mobile phones and 3D interactive tools, advertising becomes more engaging, rewarding and entertaining and provides marketing executives with new means of directing their campaigns to a more specific target audience.",
author = "Fadi Chehimi and Paul Coulton and Reuben Edwards",
year = "2006",
month = "1",
language = "English",
note = "IEEE International Conference on Consumer Electronics ; Conference date: 07-01-2006 Through 11-01-2006",

}

RIS

TY - CONF

T1 - Delivering 3D advertising to mobile phones.

AU - Chehimi, Fadi

AU - Coulton, Paul

AU - Edwards, Reuben

PY - 2006/1

Y1 - 2006/1

N2 - Directing advertising to mobile phones currently is limited to commercial text messages, short-code text-back messages, two dimensional (2D) images, or wireless access protocol (WAP) clickable push links. All of these traditional methods do not facilitate advertising approach were consumers can interact with prospective purchases. In this paper we introduce a novel and highly interactive location- and permission-based advertising system that allows 3D product adverts to be displayed on users' mobile phones. The paper provides a thorough discussion of the system covering its performance, implementation structure, platform-dependent optimizations and suggestions for future work. With mobile phones and 3D interactive tools, advertising becomes more engaging, rewarding and entertaining and provides marketing executives with new means of directing their campaigns to a more specific target audience.

AB - Directing advertising to mobile phones currently is limited to commercial text messages, short-code text-back messages, two dimensional (2D) images, or wireless access protocol (WAP) clickable push links. All of these traditional methods do not facilitate advertising approach were consumers can interact with prospective purchases. In this paper we introduce a novel and highly interactive location- and permission-based advertising system that allows 3D product adverts to be displayed on users' mobile phones. The paper provides a thorough discussion of the system covering its performance, implementation structure, platform-dependent optimizations and suggestions for future work. With mobile phones and 3D interactive tools, advertising becomes more engaging, rewarding and entertaining and provides marketing executives with new means of directing their campaigns to a more specific target audience.

M3 - Conference paper

ER -