This article proposes that industrial designers should engage in design for behavioral change to encourage positive actions that contribute to a sustainable
society. The article contains three sections: First, it outlines why it is critical for design to explore its potential to contribute to behavioral change; second, it presents a process for guiding designers to design for behavioral change; and third, it suggests how this type of design may provide viable future vocations for designers. While the article originated from a four-year action research study in teaching Design
for Sustainability (DfS), the process also applies to the broader design community.