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Design Management: The Essential Handbook

Research output: Book/Report/ProceedingsBook

Published
Publication date3/11/2017
Place of PublicationLondon
PublisherKogan Page
Number of pages256
ISBN (Print)0749478411, 9780749478414
Original languageEnglish

Abstract

Design Management is the essential handbook to all things design. As a discipline, design management is continually in motion; changing, responding and adapting to the dynamics of social and business transformation. As a business function, it combines project management, design, strategy and supply chain techniques to enable the creation of more effectively designed products, services, communications and brands.