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"Design Thinking" - A Critical Analysis

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNConference contribution/Paperpeer-review

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"Design Thinking" - A Critical Analysis. / Rodgers, Paul A.; Winton, Euan.

Proceedings of E and PDE 2010, the 12th International Conference on Engineering and Product Design Education - When Design Education and Design Research Meet.. Design Society, 2010. p. 42-47.

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNConference contribution/Paperpeer-review

Harvard

Rodgers, PA & Winton, E 2010, "Design Thinking" - A Critical Analysis. in Proceedings of E and PDE 2010, the 12th International Conference on Engineering and Product Design Education - When Design Education and Design Research Meet.. Design Society, pp. 42-47, 12th International Conference on Engineering and Product Design Education: When Design Education and Design Research Meet ., E and PDE 2010, Trondheim, Norway, 2/09/10. <https://www.designsociety.org/publication/30165/Design+thinking+-+a+critical+analysis>

APA

Rodgers, P. A., & Winton, E. (2010). "Design Thinking" - A Critical Analysis. In Proceedings of E and PDE 2010, the 12th International Conference on Engineering and Product Design Education - When Design Education and Design Research Meet. (pp. 42-47). Design Society. https://www.designsociety.org/publication/30165/Design+thinking+-+a+critical+analysis

Vancouver

Rodgers PA, Winton E. "Design Thinking" - A Critical Analysis. In Proceedings of E and PDE 2010, the 12th International Conference on Engineering and Product Design Education - When Design Education and Design Research Meet.. Design Society. 2010. p. 42-47

Author

Rodgers, Paul A. ; Winton, Euan. / "Design Thinking" - A Critical Analysis. Proceedings of E and PDE 2010, the 12th International Conference on Engineering and Product Design Education - When Design Education and Design Research Meet.. Design Society, 2010. pp. 42-47

Bibtex

@inproceedings{6001f278c1484bcca0a99ef1c8e759c5,
title = "{"}Design Thinking{"} - A Critical Analysis",
abstract = "The latest buzz phrase to enter the world of design research is {"}Design Thinking{"}. But is this anything new and does it really have any practical or theoretical relevance to the design world? Many sceptics believe the term has more to do with business strategy and little to do with the complex process of designing products, services and systems. Moreover, many view the term as misleading and a cheap attempt to piggyback the world of business management onto design. This paper seeks to ask is design thinking anything new? Several authors have explicitly or implicitly articulated the term {"}Design Thinking{"} before, such as Peter Rowe's seminal book {"}Design Thinking{"} [1] first published in 1987 and Herbert Simon's {"}The Sciences of the Artificial{"} [2] first published in 1969. In Tim Brown's {"}Change by Design{"} [3], design thinking is thought of as a system of three overlapping spaces rather than a sequence of orderly steps namely inspiration - the problem or opportunity that motivates the search for solutions; ideation - the process of generating, developing and testing ideas; and implementation - the path that leads from the design studio, lab and factory to the market. This paper seeks to examine and critically analyse the tenets of this new design thinking manifesto set against three case studies of modern design practice. As such, the paper will compare design thinking theory with the reality of design in practice.",
keywords = "Design practice, Design processes, Design thinking",
author = "Rodgers, {Paul A.} and Euan Winton",
year = "2010",
month = dec,
day = "1",
language = "English",
isbn = "9781904670193",
pages = "42--47",
booktitle = "Proceedings of E and PDE 2010, the 12th International Conference on Engineering and Product Design Education - When Design Education and Design Research Meet.",
publisher = "Design Society",
note = "12th International Conference on Engineering and Product Design Education: When Design Education and Design Research Meet ., E and PDE 2010 ; Conference date: 02-09-2010 Through 03-09-2010",

}

RIS

TY - GEN

T1 - "Design Thinking" - A Critical Analysis

AU - Rodgers, Paul A.

AU - Winton, Euan

PY - 2010/12/1

Y1 - 2010/12/1

N2 - The latest buzz phrase to enter the world of design research is "Design Thinking". But is this anything new and does it really have any practical or theoretical relevance to the design world? Many sceptics believe the term has more to do with business strategy and little to do with the complex process of designing products, services and systems. Moreover, many view the term as misleading and a cheap attempt to piggyback the world of business management onto design. This paper seeks to ask is design thinking anything new? Several authors have explicitly or implicitly articulated the term "Design Thinking" before, such as Peter Rowe's seminal book "Design Thinking" [1] first published in 1987 and Herbert Simon's "The Sciences of the Artificial" [2] first published in 1969. In Tim Brown's "Change by Design" [3], design thinking is thought of as a system of three overlapping spaces rather than a sequence of orderly steps namely inspiration - the problem or opportunity that motivates the search for solutions; ideation - the process of generating, developing and testing ideas; and implementation - the path that leads from the design studio, lab and factory to the market. This paper seeks to examine and critically analyse the tenets of this new design thinking manifesto set against three case studies of modern design practice. As such, the paper will compare design thinking theory with the reality of design in practice.

AB - The latest buzz phrase to enter the world of design research is "Design Thinking". But is this anything new and does it really have any practical or theoretical relevance to the design world? Many sceptics believe the term has more to do with business strategy and little to do with the complex process of designing products, services and systems. Moreover, many view the term as misleading and a cheap attempt to piggyback the world of business management onto design. This paper seeks to ask is design thinking anything new? Several authors have explicitly or implicitly articulated the term "Design Thinking" before, such as Peter Rowe's seminal book "Design Thinking" [1] first published in 1987 and Herbert Simon's "The Sciences of the Artificial" [2] first published in 1969. In Tim Brown's "Change by Design" [3], design thinking is thought of as a system of three overlapping spaces rather than a sequence of orderly steps namely inspiration - the problem or opportunity that motivates the search for solutions; ideation - the process of generating, developing and testing ideas; and implementation - the path that leads from the design studio, lab and factory to the market. This paper seeks to examine and critically analyse the tenets of this new design thinking manifesto set against three case studies of modern design practice. As such, the paper will compare design thinking theory with the reality of design in practice.

KW - Design practice

KW - Design processes

KW - Design thinking

M3 - Conference contribution/Paper

AN - SCOPUS:84859260003

SN - 9781904670193

SP - 42

EP - 47

BT - Proceedings of E and PDE 2010, the 12th International Conference on Engineering and Product Design Education - When Design Education and Design Research Meet.

PB - Design Society

T2 - 12th International Conference on Engineering and Product Design Education: When Design Education and Design Research Meet ., E and PDE 2010

Y2 - 2 September 2010 through 3 September 2010

ER -