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Designing 'Creative' Advertising: Embedding Advertising 'Success' Attributes and Factors within the Initial Stages of Project Development

Research output: Contribution to Journal/Magazine › Journal article › peer-review

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Designing 'Creative' Advertising: Embedding Advertising 'Success' Attributes and Factors within the Initial Stages of Project Development. / Hands, David.
In: The Design Journal, Vol. 16, No. 3, 01.09.2013, p. 357-378.

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Harvard

Hands, D 2013, 'Designing 'Creative' Advertising: Embedding Advertising 'Success' Attributes and Factors within the Initial Stages of Project Development', The Design Journal, vol. 16, no. 3, pp. 357-378. https://doi.org/10.2752/175630613X13660502571868

APA

Hands, D. (2013). Designing 'Creative' Advertising: Embedding Advertising 'Success' Attributes and Factors within the Initial Stages of Project Development. The Design Journal, 16(3), 357-378. https://doi.org/10.2752/175630613X13660502571868

Vancouver

Hands D. Designing 'Creative' Advertising: Embedding Advertising 'Success' Attributes and Factors within the Initial Stages of Project Development. The Design Journal. 2013 Sept 1;16(3):357-378. doi: 10.2752/175630613X13660502571868

Author

Hands, David. / Designing 'Creative' Advertising: Embedding Advertising 'Success' Attributes and Factors within the Initial Stages of Project Development. In: The Design Journal. 2013 ; Vol. 16, No. 3. pp. 357-378.

Bibtex

@article{df12a57de33947e8ab8a43888a168f8d,
title = "Designing 'Creative' Advertising: Embedding Advertising 'Success' Attributes and Factors within the Initial Stages of Project Development",
abstract = "Is creativity and important element in designing a successful advertisement? Advertising 'creativity' is generally viewed from the perspective of the advertising professional. Interestingly, research suggests that the general public define creativity differently to that of advertising professionals. It is generally accepted that advertisements that win creativity awards such as Cannes, D&AD are considered highly creative.",
author = "David Hands",
year = "2013",
month = sep,
day = "1",
doi = "10.2752/175630613X13660502571868",
language = "English",
volume = "16",
pages = "357--378",
journal = "The Design Journal",
issn = "1460-6925",
publisher = "ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD",
number = "3",

}

RIS

TY - JOUR

T1 - Designing 'Creative' Advertising: Embedding Advertising 'Success' Attributes and Factors within the Initial Stages of Project Development

AU - Hands, David

PY - 2013/9/1

Y1 - 2013/9/1

N2 - Is creativity and important element in designing a successful advertisement? Advertising 'creativity' is generally viewed from the perspective of the advertising professional. Interestingly, research suggests that the general public define creativity differently to that of advertising professionals. It is generally accepted that advertisements that win creativity awards such as Cannes, D&AD are considered highly creative.

AB - Is creativity and important element in designing a successful advertisement? Advertising 'creativity' is generally viewed from the perspective of the advertising professional. Interestingly, research suggests that the general public define creativity differently to that of advertising professionals. It is generally accepted that advertisements that win creativity awards such as Cannes, D&AD are considered highly creative.

U2 - 10.2752/175630613X13660502571868

DO - 10.2752/175630613X13660502571868

M3 - Journal article

VL - 16

SP - 357

EP - 378

JO - The Design Journal

JF - The Design Journal

SN - 1460-6925

IS - 3

ER -