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Determinants of box office success: the impact of quality signals

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Determinants of box office success: the impact of quality signals. / Elliott, Caroline; Simmons, Robert.

In: Review of Industrial Organization, Vol. 33, No. 2, 09.2008, p. 93-111.

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Elliott, Caroline ; Simmons, Robert. / Determinants of box office success: the impact of quality signals. In: Review of Industrial Organization. 2008 ; Vol. 33, No. 2. pp. 93-111.

Bibtex

@article{3039799ddd8d44fb9106d9c330a8d3ac,
title = "Determinants of box office success: the impact of quality signals",
abstract = "This paper analyses the roles of various quality signals in the demand for cinema attendance in the United Kingdom. Estimation of a three-stage least squares model with data for 527 films released in the United Kingdom shows that the impacts of advertising and critical reviews on box office revenues vary both in channels and magnitudes of impact. Our model treats total advertising as endogenous, alongside the number of opening screens and total box office revenues, while critical reviews are considered exogenous. Our results show that total advertising affects total box office revenue while responding endogenously to critical reviews.",
keywords = "Advertising, Critical reviews, Film industry",
author = "Caroline Elliott and Robert Simmons",
year = "2008",
month = sep
doi = "10.1007/s11151-008-9181-0",
language = "English",
volume = "33",
pages = "93--111",
journal = "Review of Industrial Organization",
issn = "0889-938X",
publisher = "Springer Netherlands",
number = "2",

}

RIS

TY - JOUR

T1 - Determinants of box office success: the impact of quality signals

AU - Elliott, Caroline

AU - Simmons, Robert

PY - 2008/9

Y1 - 2008/9

N2 - This paper analyses the roles of various quality signals in the demand for cinema attendance in the United Kingdom. Estimation of a three-stage least squares model with data for 527 films released in the United Kingdom shows that the impacts of advertising and critical reviews on box office revenues vary both in channels and magnitudes of impact. Our model treats total advertising as endogenous, alongside the number of opening screens and total box office revenues, while critical reviews are considered exogenous. Our results show that total advertising affects total box office revenue while responding endogenously to critical reviews.

AB - This paper analyses the roles of various quality signals in the demand for cinema attendance in the United Kingdom. Estimation of a three-stage least squares model with data for 527 films released in the United Kingdom shows that the impacts of advertising and critical reviews on box office revenues vary both in channels and magnitudes of impact. Our model treats total advertising as endogenous, alongside the number of opening screens and total box office revenues, while critical reviews are considered exogenous. Our results show that total advertising affects total box office revenue while responding endogenously to critical reviews.

KW - Advertising

KW - Critical reviews

KW - Film industry

U2 - 10.1007/s11151-008-9181-0

DO - 10.1007/s11151-008-9181-0

M3 - Journal article

VL - 33

SP - 93

EP - 111

JO - Review of Industrial Organization

JF - Review of Industrial Organization

SN - 0889-938X

IS - 2

ER -