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Developing the brand of Chinese cars abroad: the case of the United Kingdom

Research output: Contribution to conference - Without ISBN/ISSN Conference paperpeer-review

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Publication date10/12/2015
<mark>Original language</mark>English
EventBuilding and Promoting Brands in Emerging Markets: The 5th International Research Symposium - Society for Global Business & Economic Development (SGBED) - Nanjing University of Finance and Economics, Nanjing, China
Duration: 10/12/201511/12/2015

Conference

ConferenceBuilding and Promoting Brands in Emerging Markets: The 5th International Research Symposium - Society for Global Business & Economic Development (SGBED)
Country/TerritoryChina
CityNanjing
Period10/12/1511/12/15