The effective end use of ALM products depends on establishing a dynamic business model. The model should encompass end-to-end service from design to selection of technology and a viable means for the supply and demand paradigm to function. This paper presents research into the concept for a Design for ALM technology platform, in which the process for realising a design from concept to manufacturing and distribution using ALM technologies is managed and supported through appropriate environments. A technology selector is included as part of the process/material selection environment to select appropriate ALM technologies. Further, the paper presents, as part of the platform, a trade environment based on e-business principles where the supply and demand of ALM products is matched over a virtual trading system. The concept of the platform provides an opportunity for the entire ALM business community to function in a competitive and mutually beneficial environment. The paper essentially outlines a blueprint where all the components of the supply chain can effectively appropriate value.