Home > Research > Publications & Outputs > 'Don't forget to like, share and subscribe'

Research

Links

Text available via DOI:

Keywords

View graph of relations

'Don't forget to like, share and subscribe': Digital autopreneurs in a neoliberal world

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Published

Standard

'Don't forget to like, share and subscribe': Digital autopreneurs in a neoliberal world. / Ashman, Rachel; Patterson, Anthony; Brown, Stephen.
In: Journal of Business Research, Vol. 92, 30.11.2018, p. 474 - 483.

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Harvard

Ashman, R, Patterson, A & Brown, S 2018, ''Don't forget to like, share and subscribe': Digital autopreneurs in a neoliberal world', Journal of Business Research, vol. 92, pp. 474 - 483. https://doi.org/10.1016/j.jbusres.2018.07.055

APA

Ashman, R., Patterson, A., & Brown, S. (2018). 'Don't forget to like, share and subscribe': Digital autopreneurs in a neoliberal world. Journal of Business Research, 92, 474 - 483. https://doi.org/10.1016/j.jbusres.2018.07.055

Vancouver

Ashman R, Patterson A, Brown S. 'Don't forget to like, share and subscribe': Digital autopreneurs in a neoliberal world. Journal of Business Research. 2018 Nov 30;92:474 - 483. Epub 2018 Aug 4. doi: 10.1016/j.jbusres.2018.07.055

Author

Ashman, Rachel ; Patterson, Anthony ; Brown, Stephen. / 'Don't forget to like, share and subscribe' : Digital autopreneurs in a neoliberal world. In: Journal of Business Research. 2018 ; Vol. 92. pp. 474 - 483.

Bibtex

@article{96ef823f36f74f8cab8f4e872b6d0a5a,
title = "'Don't forget to like, share and subscribe': Digital autopreneurs in a neoliberal world",
abstract = "We seek to move beyond the exalted figure of the heroic entrepreneur that predominates the study of entrepreneurship; to take a less agentic view of entrepreneurship; to tell stories rarely told, and to demonstrate how historical and technocultural forces are as instrumental in directing entrepreneurial activity as individual motivations. We enlist the work of Foucault and others, in conjunction with netnographic fieldwork that focuses on an assemblage of young YouTubers striving to become what we call autopreneurs. We reveal how they internalize a structure of feeling, divined from neoliberal ideology that shapes their everyday affairs. We find that three main wellsprings – the dynamics of competition, the creativity dispositif, and technologies of the self – detrimentally affect the quality of their lives and collectively institute a {\textquoteleft}cruel optimism{\textquoteright} which promises much but delivers little. We conclude with some thoughts on the ramifications of our work for the study of entrepreneurship.",
keywords = "Neoliberalism, Entrepreneurship, YouTube, Subjectivity, Critical",
author = "Rachel Ashman and Anthony Patterson and Stephen Brown",
year = "2018",
month = nov,
day = "30",
doi = "10.1016/j.jbusres.2018.07.055",
language = "English",
volume = "92",
pages = "474 -- 483",
journal = "Journal of Business Research",
issn = "0148-2963",
publisher = "Elsevier Inc.",

}

RIS

TY - JOUR

T1 - 'Don't forget to like, share and subscribe'

T2 - Digital autopreneurs in a neoliberal world

AU - Ashman, Rachel

AU - Patterson, Anthony

AU - Brown, Stephen

PY - 2018/11/30

Y1 - 2018/11/30

N2 - We seek to move beyond the exalted figure of the heroic entrepreneur that predominates the study of entrepreneurship; to take a less agentic view of entrepreneurship; to tell stories rarely told, and to demonstrate how historical and technocultural forces are as instrumental in directing entrepreneurial activity as individual motivations. We enlist the work of Foucault and others, in conjunction with netnographic fieldwork that focuses on an assemblage of young YouTubers striving to become what we call autopreneurs. We reveal how they internalize a structure of feeling, divined from neoliberal ideology that shapes their everyday affairs. We find that three main wellsprings – the dynamics of competition, the creativity dispositif, and technologies of the self – detrimentally affect the quality of their lives and collectively institute a ‘cruel optimism’ which promises much but delivers little. We conclude with some thoughts on the ramifications of our work for the study of entrepreneurship.

AB - We seek to move beyond the exalted figure of the heroic entrepreneur that predominates the study of entrepreneurship; to take a less agentic view of entrepreneurship; to tell stories rarely told, and to demonstrate how historical and technocultural forces are as instrumental in directing entrepreneurial activity as individual motivations. We enlist the work of Foucault and others, in conjunction with netnographic fieldwork that focuses on an assemblage of young YouTubers striving to become what we call autopreneurs. We reveal how they internalize a structure of feeling, divined from neoliberal ideology that shapes their everyday affairs. We find that three main wellsprings – the dynamics of competition, the creativity dispositif, and technologies of the self – detrimentally affect the quality of their lives and collectively institute a ‘cruel optimism’ which promises much but delivers little. We conclude with some thoughts on the ramifications of our work for the study of entrepreneurship.

KW - Neoliberalism

KW - Entrepreneurship

KW - YouTube

KW - Subjectivity

KW - Critical

U2 - 10.1016/j.jbusres.2018.07.055

DO - 10.1016/j.jbusres.2018.07.055

M3 - Journal article

VL - 92

SP - 474

EP - 483

JO - Journal of Business Research

JF - Journal of Business Research

SN - 0148-2963

ER -