In parallel to major demographic change occurring in societies today, austerity measures in the UK have had a considerable impact on local authority budget including social care for the elderly. This work reports on novel research, which aims to harness the value and the power of sharing economy based on digital platforms augmented by surveys to support elderly people in the UK. The Elderly Support To Inspired Ageing (ESTIA) digital platform aims to help the elderly people achieve independent, comfortable living at their home for longer. The three tools of the project are: (1) A contact/scheduling board where all carers and clinicians can share information; (2) A sensing platform that collects data from the house and the supported person’s activity; and (3) An on-demand service through which home care services and training can be commissioned. The ESTIA platform will provide a dynamic, shared-economy (Uber-like) market place for domiciliary care services. In essence, this project aims to provide more efficient care services with less administration cost. Finally, platforms such as ESTIA optimised for individual care, may demonstrate a structured transition from state supported to community supported care. This paper reports on initial analysis and the set-up of the ESTIA digital platform.