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Electronic-CRM: a simple sales tool or facilitator of relationship marketing?

Research output: Contribution to conference Conference paper

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Publication date11/2006
<mark>Original language</mark>English
Event29th Institute for Small Business &amp; Entrepreneurship Conference. International Entrepreneurship - from local to global enterprise creation and development - Cardiff-Caerdydd, UK

Conference

Conference29th Institute for Small Business & Entrepreneurship Conference. International Entrepreneurship - from local to global enterprise creation and development
CityCardiff-Caerdydd, UK
Period31/10/062/11/06