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Electronic-CRM: a simple sales tool or facilitator of relationship marketing?

Research output: Contribution to conference - Without ISBN/ISSN Conference paperpeer-review

Published

Standard

Electronic-CRM: a simple sales tool or facilitator of relationship marketing? / Doherty, N.; Lockett, N.; Rayson, P. et al.
2006. Paper presented at 29th Institute for Small Business & Entrepreneurship Conference. International Entrepreneurship - from local to global enterprise creation and development, Cardiff-Caerdydd, UK.

Research output: Contribution to conference - Without ISBN/ISSN Conference paperpeer-review

Harvard

Doherty, N, Lockett, N, Rayson, P & Riley, S 2006, 'Electronic-CRM: a simple sales tool or facilitator of relationship marketing?', Paper presented at 29th Institute for Small Business & Entrepreneurship Conference. International Entrepreneurship - from local to global enterprise creation and development, Cardiff-Caerdydd, UK, 31/10/06 - 2/11/06.

APA

Doherty, N., Lockett, N., Rayson, P., & Riley, S. (2006). Electronic-CRM: a simple sales tool or facilitator of relationship marketing?. Paper presented at 29th Institute for Small Business & Entrepreneurship Conference. International Entrepreneurship - from local to global enterprise creation and development, Cardiff-Caerdydd, UK.

Vancouver

Doherty N, Lockett N, Rayson P, Riley S. Electronic-CRM: a simple sales tool or facilitator of relationship marketing?. 2006. Paper presented at 29th Institute for Small Business & Entrepreneurship Conference. International Entrepreneurship - from local to global enterprise creation and development, Cardiff-Caerdydd, UK.

Author

Doherty, N. ; Lockett, N. ; Rayson, P. et al. / Electronic-CRM: a simple sales tool or facilitator of relationship marketing?. Paper presented at 29th Institute for Small Business & Entrepreneurship Conference. International Entrepreneurship - from local to global enterprise creation and development, Cardiff-Caerdydd, UK.

Bibtex

@conference{29332674be4849358e40f5affdf1e333,
title = "Electronic-CRM: a simple sales tool or facilitator of relationship marketing?",
keywords = "cs_eprint_id, 1324 cs_uid, 1",
author = "N. Doherty and N. Lockett and P. Rayson and S. Riley",
year = "2006",
month = nov,
language = "English",
note = "29th Institute for Small Business & Entrepreneurship Conference. International Entrepreneurship - from local to global enterprise creation and development ; Conference date: 31-10-2006 Through 02-11-2006",

}

RIS

TY - CONF

T1 - Electronic-CRM: a simple sales tool or facilitator of relationship marketing?

AU - Doherty, N.

AU - Lockett, N.

AU - Rayson, P.

AU - Riley, S.

PY - 2006/11

Y1 - 2006/11

KW - cs_eprint_id

KW - 1324 cs_uid

KW - 1

M3 - Conference paper

T2 - 29th Institute for Small Business & Entrepreneurship Conference. International Entrepreneurship - from local to global enterprise creation and development

Y2 - 31 October 2006 through 2 November 2006

ER -