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Eliciting a sense of virtual community among knowledge contributors

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Eliciting a sense of virtual community among knowledge contributors. / Sutanto, Juliana; Kankanhalli, Atreyi; Tan, Bernard C.Y.
In: ACM Transactions on Management Information Systems, Vol. 2, No. 3, 14, 10.2011.

Research output: Contribution to Journal/MagazineJournal articlepeer-review

Harvard

Sutanto, J, Kankanhalli, A & Tan, BCY 2011, 'Eliciting a sense of virtual community among knowledge contributors', ACM Transactions on Management Information Systems, vol. 2, no. 3, 14. https://doi.org/10.1145/2019618.2019620

APA

Sutanto, J., Kankanhalli, A., & Tan, B. C. Y. (2011). Eliciting a sense of virtual community among knowledge contributors. ACM Transactions on Management Information Systems, 2(3), Article 14. https://doi.org/10.1145/2019618.2019620

Vancouver

Sutanto J, Kankanhalli A, Tan BCY. Eliciting a sense of virtual community among knowledge contributors. ACM Transactions on Management Information Systems. 2011 Oct;2(3):14. doi: 10.1145/2019618.2019620

Author

Sutanto, Juliana ; Kankanhalli, Atreyi ; Tan, Bernard C.Y. / Eliciting a sense of virtual community among knowledge contributors. In: ACM Transactions on Management Information Systems. 2011 ; Vol. 2, No. 3.

Bibtex

@article{1ae0f7d9bc4a4b8ea02eda4326b7379c,
title = "Eliciting a sense of virtual community among knowledge contributors",
abstract = "Member-initiated virtual communities for product knowledge sharing and commerce purposes are proliferating as useful alternatives to company information and commerce Web sites. Although such communities are easy to create with the availability of numerous tools, the challenge lies in keeping the community alive and thriving. Key to sustainability is members' Sense Of Virtual Community (SOVC) so that they feel responsible for contributing their knowledge and creating value for others. However, it is unclear what leads to the SOVC among knowledge contributors. Building on appraisal theory, we hypothesize that the fulfillment of contributors' informational, instrumental, entertainment, self-discovery, and social enhancement needs will increase their SOVC. To test the hypotheses, we surveyed knowledge contributors in a beauty-product-related community to examine the relationship between their needs' fulfillment and SOVC levels. Other than the social enhancement need, all other needs' fulfillment were found to be positively related to SOVC levels. To further understand how the SOVC of knowledge contributors changes over time, we conducted a longitudinal analysis of a panel of these members. We discovered that over time, changes in the perceived fulfillment of their instrumental, entertainment, and self-discovery needs determined the change of their SOVC. The results have implications for future research as well as for the sustainability and value generation from such virtual communities.",
author = "Juliana Sutanto and Atreyi Kankanhalli and Tan, {Bernard C.Y.}",
note = "Accepted July 2011",
year = "2011",
month = oct,
doi = "10.1145/2019618.2019620",
language = "English",
volume = "2",
journal = "ACM Transactions on Management Information Systems",
publisher = "Association for Computing Machinery (ACM)",
number = "3",

}

RIS

TY - JOUR

T1 - Eliciting a sense of virtual community among knowledge contributors

AU - Sutanto, Juliana

AU - Kankanhalli, Atreyi

AU - Tan, Bernard C.Y.

N1 - Accepted July 2011

PY - 2011/10

Y1 - 2011/10

N2 - Member-initiated virtual communities for product knowledge sharing and commerce purposes are proliferating as useful alternatives to company information and commerce Web sites. Although such communities are easy to create with the availability of numerous tools, the challenge lies in keeping the community alive and thriving. Key to sustainability is members' Sense Of Virtual Community (SOVC) so that they feel responsible for contributing their knowledge and creating value for others. However, it is unclear what leads to the SOVC among knowledge contributors. Building on appraisal theory, we hypothesize that the fulfillment of contributors' informational, instrumental, entertainment, self-discovery, and social enhancement needs will increase their SOVC. To test the hypotheses, we surveyed knowledge contributors in a beauty-product-related community to examine the relationship between their needs' fulfillment and SOVC levels. Other than the social enhancement need, all other needs' fulfillment were found to be positively related to SOVC levels. To further understand how the SOVC of knowledge contributors changes over time, we conducted a longitudinal analysis of a panel of these members. We discovered that over time, changes in the perceived fulfillment of their instrumental, entertainment, and self-discovery needs determined the change of their SOVC. The results have implications for future research as well as for the sustainability and value generation from such virtual communities.

AB - Member-initiated virtual communities for product knowledge sharing and commerce purposes are proliferating as useful alternatives to company information and commerce Web sites. Although such communities are easy to create with the availability of numerous tools, the challenge lies in keeping the community alive and thriving. Key to sustainability is members' Sense Of Virtual Community (SOVC) so that they feel responsible for contributing their knowledge and creating value for others. However, it is unclear what leads to the SOVC among knowledge contributors. Building on appraisal theory, we hypothesize that the fulfillment of contributors' informational, instrumental, entertainment, self-discovery, and social enhancement needs will increase their SOVC. To test the hypotheses, we surveyed knowledge contributors in a beauty-product-related community to examine the relationship between their needs' fulfillment and SOVC levels. Other than the social enhancement need, all other needs' fulfillment were found to be positively related to SOVC levels. To further understand how the SOVC of knowledge contributors changes over time, we conducted a longitudinal analysis of a panel of these members. We discovered that over time, changes in the perceived fulfillment of their instrumental, entertainment, and self-discovery needs determined the change of their SOVC. The results have implications for future research as well as for the sustainability and value generation from such virtual communities.

U2 - 10.1145/2019618.2019620

DO - 10.1145/2019618.2019620

M3 - Journal article

VL - 2

JO - ACM Transactions on Management Information Systems

JF - ACM Transactions on Management Information Systems

IS - 3

M1 - 14

ER -