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emoto: Visualising the online emotional response to London 2012

Research output: Other contribution


Publication date2012
DescriptionArtwork and digital innovation
Number of pages0
Place of PublicationLondon
<mark>Original language</mark>English


emoto is a data art project that set out to visualise and make tangible the worldwide emotional response to the Olympic Games 2012. emoto tracked social media sites for themes related to the games and analyse the messages for content and emotional tone. The collected emotion data could be tracked real-time in the web-based visualisation as the events unfold, and experienced in an immersive installation in London. After the games, a tangible data sculpture served as an aggregate archive of the collective response to the games. emoto is a FutureEverything project for the Cultural Olympiad programme and London 2012 Festival funded by Arts Council England and WE PLAY/Legacy Trust UK.

Bibliographic note

Drew Hemment was Project Director, instigator and one third of the artist team in a data visualisation artwork which visualised the worldwide emotional response to the Olympic Games 2012.