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Empathising with the future: creating next-next generation products and services

Research output: Contribution to journalJournal article


Journal publication date06/2011
JournalThe Design Journal
Number of pages22
Original languageEnglish


This paper discusses the challenges faced by design when it seeks to empathise with future contexts of life and society. It presents a design-led futures framework that outlines approaches suitable for designers when developing next-next generation products and services. This framework enables designers to empathise with our future lives and as such provide next-next generation products and services that are not only required by future consumers, but are desired. Based upon analysis of over thirty interviews with leading exponents of design-led futures in Europe and the USA, the framework provides a road map for designers to empathise with consumers in the future.