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Exploring cultural economies of internationalisation : exploring the role of ‘iconic individuals’ and ‘brand leaders’ in global headhunting firms.

Research output: Contribution to Journal/Magazine › Journal article › peer-review

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Exploring cultural economies of internationalisation : exploring the role of ‘iconic individuals’ and ‘brand leaders’ in global headhunting firms. / Hall, Sarah; Faulconbridge, James; Beaverstock, Jonathan et al.
In: Global Networks, Vol. 9, No. 3, 07.2009, p. 399-419.

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Harvard

Hall, S, Faulconbridge, J, Beaverstock, J & Hewitson, A 2009, 'Exploring cultural economies of internationalisation : exploring the role of ‘iconic individuals’ and ‘brand leaders’ in global headhunting firms.', Global Networks, vol. 9, no. 3, pp. 399-419. https://doi.org/10.1111/j.1471-0374.2009.00260.x

APA

Hall, S., Faulconbridge, J., Beaverstock, J., & Hewitson, A. (2009). Exploring cultural economies of internationalisation : exploring the role of ‘iconic individuals’ and ‘brand leaders’ in global headhunting firms. Global Networks, 9(3), 399-419. https://doi.org/10.1111/j.1471-0374.2009.00260.x

Vancouver

Hall S, Faulconbridge J, Beaverstock J, Hewitson A. Exploring cultural economies of internationalisation : exploring the role of ‘iconic individuals’ and ‘brand leaders’ in global headhunting firms. Global Networks. 2009 Jul;9(3):399-419. doi: 10.1111/j.1471-0374.2009.00260.x

Author

Hall, Sarah ; Faulconbridge, James ; Beaverstock, Jonathan et al. / Exploring cultural economies of internationalisation : exploring the role of ‘iconic individuals’ and ‘brand leaders’ in global headhunting firms. In: Global Networks. 2009 ; Vol. 9, No. 3. pp. 399-419.

Bibtex

@article{d112e18500eb4e199ca66828cb4d8841,
title = "Exploring cultural economies of internationalisation : exploring the role of {\textquoteleft}iconic individuals{\textquoteright} and {\textquoteleft}brand leaders{\textquoteright} in global headhunting firms.",
abstract = "Understanding the internationalization of professional services like advertising, architecture, accounting, consulting and legal services continues to attract considerable attention in academic and policy circles. Research in geography and management studies has emphasized the different organizational strategies adopted by firms as they seek to develop and maintain a competitive position within an increasingly global economy. In this article we develop a new strand in this literature by adopting a cultural economy approach to argue that an important, yet comparatively neglected, aspect of the internationalization strategies of transnational professional service firms is the role of certain 'iconic individuals' and 'brand leaders' in influencing the practice of internationalization. Drawing on empirical research into the burgeoning European executive search (headhunting) industry we identify a cadre of such individuals and brand leaders that act as resources other firms leverage when internationalizing. This highlights the importance of a cultural economy perspective in theories of the internationalization of professional services and its value in moving discussions beyond purely economic analyses of competitive advantage.",
keywords = "INTERNATIONALIZATION • CULTURAL ECONOMY • PROFESSIONAL SERVICE FIRMS • EXECUTIVE SEARCH • 'ICONIC INDIVIDUALS' • 'BRAND LEADERS'",
author = "Sarah Hall and James Faulconbridge and Jonathan Beaverstock and Andrew Hewitson",
note = "The definitive version is available at www3.interscience.wiley.com",
year = "2009",
month = jul,
doi = "10.1111/j.1471-0374.2009.00260.x",
language = "English",
volume = "9",
pages = "399--419",
journal = "Global Networks",
issn = "1471-0374",
publisher = "Wiley-Blackwell",
number = "3",

}

RIS

TY - JOUR

T1 - Exploring cultural economies of internationalisation : exploring the role of ‘iconic individuals’ and ‘brand leaders’ in global headhunting firms.

AU - Hall, Sarah

AU - Faulconbridge, James

AU - Beaverstock, Jonathan

AU - Hewitson, Andrew

N1 - The definitive version is available at www3.interscience.wiley.com

PY - 2009/7

Y1 - 2009/7

N2 - Understanding the internationalization of professional services like advertising, architecture, accounting, consulting and legal services continues to attract considerable attention in academic and policy circles. Research in geography and management studies has emphasized the different organizational strategies adopted by firms as they seek to develop and maintain a competitive position within an increasingly global economy. In this article we develop a new strand in this literature by adopting a cultural economy approach to argue that an important, yet comparatively neglected, aspect of the internationalization strategies of transnational professional service firms is the role of certain 'iconic individuals' and 'brand leaders' in influencing the practice of internationalization. Drawing on empirical research into the burgeoning European executive search (headhunting) industry we identify a cadre of such individuals and brand leaders that act as resources other firms leverage when internationalizing. This highlights the importance of a cultural economy perspective in theories of the internationalization of professional services and its value in moving discussions beyond purely economic analyses of competitive advantage.

AB - Understanding the internationalization of professional services like advertising, architecture, accounting, consulting and legal services continues to attract considerable attention in academic and policy circles. Research in geography and management studies has emphasized the different organizational strategies adopted by firms as they seek to develop and maintain a competitive position within an increasingly global economy. In this article we develop a new strand in this literature by adopting a cultural economy approach to argue that an important, yet comparatively neglected, aspect of the internationalization strategies of transnational professional service firms is the role of certain 'iconic individuals' and 'brand leaders' in influencing the practice of internationalization. Drawing on empirical research into the burgeoning European executive search (headhunting) industry we identify a cadre of such individuals and brand leaders that act as resources other firms leverage when internationalizing. This highlights the importance of a cultural economy perspective in theories of the internationalization of professional services and its value in moving discussions beyond purely economic analyses of competitive advantage.

KW - INTERNATIONALIZATION • CULTURAL ECONOMY • PROFESSIONAL SERVICE FIRMS • EXECUTIVE SEARCH • 'ICONIC INDIVIDUALS' • 'BRAND LEADERS'

U2 - 10.1111/j.1471-0374.2009.00260.x

DO - 10.1111/j.1471-0374.2009.00260.x

M3 - Journal article

VL - 9

SP - 399

EP - 419

JO - Global Networks

JF - Global Networks

SN - 1471-0374

IS - 3

ER -