Exploring ethical brand extensions and consumer buying behaviour: the RSPCA and the 'freedom food' brand

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Research output: Contribution to Journal/Magazine › Journal article › peer-review

Published

<mark>Journal publication date</mark>	2007
<mark>Journal</mark>	Journal of Product and Brand Management
Issue number	3
Volume	16
Number of pages	10
Pages (from-to)	168-177
Publication Status	Published
<mark>Original language</mark>	English

Research