Rights statement: The final, definitive version of this article has been published in the Journal, Human Relations, 74 (1), 2019, © SAGE Publications Ltd, 2019 by SAGE Publications Ltd at the Human Relations page: https://journals.sagepub.com/home/hum on SAGE Journals Online: http://journals.sagepub.com/
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Final published version
Research output: Contribution to Journal/Magazine › Journal article › peer-review
Research output: Contribution to Journal/Magazine › Journal article › peer-review
}
TY - JOUR
T1 - Exploring the false promise of entrepreneurship through a postfeminist critique of the enterprise policy discourse in Sweden and the UK.
AU - Ahl, Helene
AU - Marlow, Susan
N1 - The final, definitive version of this article has been published in the Journal, Human Relations, 74 (1), 2019, © SAGE Publications Ltd, 2019 by SAGE Publications Ltd at the Human Relations page: https://journals.sagepub.com/home/hum on SAGE Journals Online: http://journals.sagepub.com/
PY - 2021/1/1
Y1 - 2021/1/1
N2 - Contemporary theories of neoliberalism and entrepreneurship are entwined; both hinge upon the use of agency within free markets to realize individual potential, enhance status and attain material rewards. Postfeminism, as a discrete but related discourse, suggests this context is conducive to encouraging women to draw upon their agency, skills and personal profile to enhance achievements and returns. We draw from these related, but discrete discourses, when critically analysing how postfeminist assumptions shape Swedish and UK government policies aimed at expanding women’s entrepreneurship. Despite differing historical antecedents regarding state engagement with equality and welfare regimes, we illustrate how postfeminist assumptions have infiltrated policy initiatives in both cases. This infiltration has, we suggest, suppressed criticisms that in a context of persistent structural discrimination, lack of welfare benefits and contrived aspirational role models, entrepreneurship constitutes a poor career choice for many women. Consequently, we challenge the value of contemporary policy initiatives encouraging more women to enter entrepreneurship.
AB - Contemporary theories of neoliberalism and entrepreneurship are entwined; both hinge upon the use of agency within free markets to realize individual potential, enhance status and attain material rewards. Postfeminism, as a discrete but related discourse, suggests this context is conducive to encouraging women to draw upon their agency, skills and personal profile to enhance achievements and returns. We draw from these related, but discrete discourses, when critically analysing how postfeminist assumptions shape Swedish and UK government policies aimed at expanding women’s entrepreneurship. Despite differing historical antecedents regarding state engagement with equality and welfare regimes, we illustrate how postfeminist assumptions have infiltrated policy initiatives in both cases. This infiltration has, we suggest, suppressed criticisms that in a context of persistent structural discrimination, lack of welfare benefits and contrived aspirational role models, entrepreneurship constitutes a poor career choice for many women. Consequently, we challenge the value of contemporary policy initiatives encouraging more women to enter entrepreneurship.
KW - entrepreneurship
KW - equality
KW - gender
KW - policy
KW - postfeminism
U2 - 10.1177/0018726719848480
DO - 10.1177/0018726719848480
M3 - Journal article
VL - 74
SP - 41
EP - 68
JO - Human Relations
JF - Human Relations
SN - 0018-7267
IS - 1
ER -