Fashion involvement, self-monitoring and the meaning of brands

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Research output: Contribution to Journal/Magazine › Journal article › peer-review

Published

<mark>Journal publication date</mark>	1998
<mark>Journal</mark>	Journal of Product and Brand Management
Issue number	2
Volume	7
Number of pages	15
Pages (from-to)	109-123
Publication Status	Published
<mark>Original language</mark>	English

Research