Fashion involvement, self-monitoring and the meaning of brands

Marketing

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Published

Standard

Fashion involvement, self-monitoring and the meaning of brands. / Auty, S G; Elliott, R.
In: Journal of Product and Brand Management, Vol. 7, No. 2, 1998, p. 109-123.

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Harvard

Auty, SG & Elliott, R 1998, 'Fashion involvement, self-monitoring and the meaning of brands', Journal of Product and Brand Management, vol. 7, no. 2, pp. 109-123.

APA

Auty, S. G., & Elliott, R. (1998). Fashion involvement, self-monitoring and the meaning of brands. Journal of Product and Brand Management, 7(2), 109-123.

Vancouver

Auty SG, Elliott R. Fashion involvement, self-monitoring and the meaning of brands. Journal of Product and Brand Management. 1998;7(2):109-123.

Author

Auty, S G ; Elliott, R. / Fashion involvement, self-monitoring and the meaning of brands. In: Journal of Product and Brand Management. 1998 ; Vol. 7, No. 2. pp. 109-123.

Bibtex

@article{34ad39f376494bb59d639fb9313fe451,

title = "Fashion involvement, self-monitoring and the meaning of brands",

author = "Auty, {S G} and R Elliott",

year = "1998",

language = "English",

volume = "7",

pages = "109--123",

journal = "Journal of Product and Brand Management",

issn = "1061-0421",

publisher = "Emerald Group Publishing Ltd.",

number = "2",

}

RIS

TY - JOUR

T1 - Fashion involvement, self-monitoring and the meaning of brands

AU - Auty, S G

AU - Elliott, R

PY - 1998

Y1 - 1998

M3 - Journal article

VL - 7

SP - 109

EP - 123

JO - Journal of Product and Brand Management

JF - Journal of Product and Brand Management

SN - 1061-0421

IS - 2

ER -

Research