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fcuk speed.

Research output: Contribution to journalJournal article

Published
<mark>Journal publication date</mark>03/2004
<mark>Journal</mark>Culture and Organization
Issue number1
Volume10
Number of pages16
Pages (from-to)37-52
Publication statusPublished
Original languageEnglish

Abstract

Situating Virilio's discussions of optical and martial technologies in relation to psychoanalytic and post-structuralist notions of human subjectivity, the essay analyses the significance and effects of branding as an example of hypermodernity's evacuation and reformulation of identity.