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Felicitous Design Concept: Harmonising marketing and design on product, process and strategy levels

Research output: Contribution to journalJournal article

Published
<mark>Journal publication date</mark>31/05/2019
<mark>Journal</mark>The Design Journal
Issue numberSuppl. 1
Volume22
Number of pages4
Pages (from-to)2247-2250
<mark>State</mark>Published
<mark>Original language</mark>English

Abstract

Although marketing and design are considerably interrelated and interconnected concepts, there are few practical frameworks to establish collaborations between these two disciplines. This paper introduces the ‘Felicitous Design Concept’ as a framework which can take advantage of the synergy between existing theories, in particular, Societal Marketing and Persuasive Design. It aims to represent the way that marketing and design cooperate on multiple realms including product, process and strategy.