Final published version
Research output: Contribution to Journal/Magazine › Journal article › peer-review
Research output: Contribution to Journal/Magazine › Journal article › peer-review
}
TY - JOUR
T1 - Felicitous Design Concept
T2 - Harmonising marketing and design on product, process and strategy levels
AU - Bahrami, Nasser
AU - Aryana, Bijan
PY - 2019/5/31
Y1 - 2019/5/31
N2 - Although marketing and design are considerably interrelated and interconnected concepts, there are few practical frameworks to establish collaborations between these two disciplines. This paper introduces the ‘Felicitous Design Concept’ as a framework which can take advantage of the synergy between existing theories, in particular, Societal Marketing and Persuasive Design. It aims to represent the way that marketing and design cooperate on multiple realms including product, process and strategy.
AB - Although marketing and design are considerably interrelated and interconnected concepts, there are few practical frameworks to establish collaborations between these two disciplines. This paper introduces the ‘Felicitous Design Concept’ as a framework which can take advantage of the synergy between existing theories, in particular, Societal Marketing and Persuasive Design. It aims to represent the way that marketing and design cooperate on multiple realms including product, process and strategy.
KW - Persuasive Design
KW - Marketing
KW - Societal Marketing
KW - Modes of Persuasion
KW - Vitruvian Triad
U2 - 10.1080/14606925.2019.1595021
DO - 10.1080/14606925.2019.1595021
M3 - Journal article
VL - 22
SP - 2247
EP - 2250
JO - The Design Journal
JF - The Design Journal
SN - 1460-6925
IS - Suppl. 1
ER -