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Felicitous Design Concept: Harmonising marketing and design on product, process and strategy levels

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Felicitous Design Concept : Harmonising marketing and design on product, process and strategy levels. / Bahrami, Nasser; Aryana, Bijan.

In: The Design Journal, Vol. 22, No. Suppl. 1, 31.05.2019, p. 2247-2250 .

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Bahrami, Nasser ; Aryana, Bijan. / Felicitous Design Concept : Harmonising marketing and design on product, process and strategy levels. In: The Design Journal. 2019 ; Vol. 22, No. Suppl. 1. pp. 2247-2250 .

Bibtex

@article{b75d8856629c43ba9a64aa7d582bea8a,
title = "Felicitous Design Concept: Harmonising marketing and design on product, process and strategy levels",
abstract = "Although marketing and design are considerably interrelated and interconnected concepts, there are few practical frameworks to establish collaborations between these two disciplines. This paper introduces the {\textquoteleft}Felicitous Design Concept{\textquoteright} as a framework which can take advantage of the synergy between existing theories, in particular, Societal Marketing and Persuasive Design. It aims to represent the way that marketing and design cooperate on multiple realms including product, process and strategy. ",
keywords = "Persuasive Design, Marketing, Societal Marketing, Modes of Persuasion, Vitruvian Triad",
author = "Nasser Bahrami and Bijan Aryana",
year = "2019",
month = may
day = "31",
doi = "10.1080/14606925.2019.1595021",
language = "English",
volume = "22",
pages = "2247--2250 ",
journal = "The Design Journal",
issn = "1460-6925",
publisher = "ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD",
number = "Suppl. 1",

}

RIS

TY - JOUR

T1 - Felicitous Design Concept

T2 - Harmonising marketing and design on product, process and strategy levels

AU - Bahrami, Nasser

AU - Aryana, Bijan

PY - 2019/5/31

Y1 - 2019/5/31

N2 - Although marketing and design are considerably interrelated and interconnected concepts, there are few practical frameworks to establish collaborations between these two disciplines. This paper introduces the ‘Felicitous Design Concept’ as a framework which can take advantage of the synergy between existing theories, in particular, Societal Marketing and Persuasive Design. It aims to represent the way that marketing and design cooperate on multiple realms including product, process and strategy.

AB - Although marketing and design are considerably interrelated and interconnected concepts, there are few practical frameworks to establish collaborations between these two disciplines. This paper introduces the ‘Felicitous Design Concept’ as a framework which can take advantage of the synergy between existing theories, in particular, Societal Marketing and Persuasive Design. It aims to represent the way that marketing and design cooperate on multiple realms including product, process and strategy.

KW - Persuasive Design

KW - Marketing

KW - Societal Marketing

KW - Modes of Persuasion

KW - Vitruvian Triad

U2 - 10.1080/14606925.2019.1595021

DO - 10.1080/14606925.2019.1595021

M3 - Journal article

VL - 22

SP - 2247

EP - 2250

JO - The Design Journal

JF - The Design Journal

SN - 1460-6925

IS - Suppl. 1

ER -