Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review
| Publication date | 2015 |
|---|---|
| Host publication | Global perspectives in marketing for the 21st century: Proceedings of the 1999 World Marketing Congress |
| Editors | Ajay K. Manrai, H. Lee Meadow |
| Publisher | Springer |
| Pages | 44-47 |
| Number of pages | 4 |
| ISBN (electronic) | 9783319173566 |
| ISBN (print) | 9783319173559 |
| <mark>Original language</mark> | English |
| Name | Developments in Marketing Science: Proceedings of the Academy of Marketing Science |
|---|---|
| Publisher | Springer |
| ISSN (Print) | 2363-6165 |