Franchising Sales Rhetoric - Research Portal

Watson, Wright, Dada (ISoF 2016)
Accepted author manuscript, 418 KB, PDF document

Franchising Sales Rhetoric: A Cross Cultural Study of B2B Advertising

Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

Published

Publication date	9/06/2016
<mark>Original language</mark>	English
Event	30th International Society of Franchising (ISOF), Groningen, The Netherlands - Duration: 9/06/2016 → 11/06/2016

Conference	30th International Society of Franchising (ISOF), Groningen, The Netherlands
Period	9/06/16 → 11/06/16