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From bridegroom of the soul to brand-as-friend: metaphorical relationships in religious and marketing discourses.

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

Published

Standard

From bridegroom of the soul to brand-as-friend: metaphorical relationships in religious and marketing discourses. / Koller, Veronika.
Language and Religious Identity: women in discourse. ed. / Allyson Jule. Basingstoke: Palgrave, 2007. p. 104-135.

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Chapter

Harvard

Koller, V 2007, From bridegroom of the soul to brand-as-friend: metaphorical relationships in religious and marketing discourses. in A Jule (ed.), Language and Religious Identity: women in discourse. Palgrave, Basingstoke, pp. 104-135. <http://www.palgrave.com/products/title.aspx?PID=278390>

APA

Koller, V. (2007). From bridegroom of the soul to brand-as-friend: metaphorical relationships in religious and marketing discourses. In A. Jule (Ed.), Language and Religious Identity: women in discourse (pp. 104-135). Palgrave. http://www.palgrave.com/products/title.aspx?PID=278390

Vancouver

Koller V. From bridegroom of the soul to brand-as-friend: metaphorical relationships in religious and marketing discourses. In Jule A, editor, Language and Religious Identity: women in discourse. Basingstoke: Palgrave. 2007. p. 104-135

Author

Koller, Veronika. / From bridegroom of the soul to brand-as-friend : metaphorical relationships in religious and marketing discourses. Language and Religious Identity: women in discourse. editor / Allyson Jule. Basingstoke : Palgrave, 2007. pp. 104-135

Bibtex

@inbook{c38c37ba2d09454a91752cf9a023b35b,
title = "From bridegroom of the soul to brand-as-friend: metaphorical relationships in religious and marketing discourses.",
author = "Veronika Koller",
year = "2007",
language = "English",
isbn = "9780230517295",
pages = "104--135",
editor = "Allyson Jule",
booktitle = "Language and Religious Identity: women in discourse",
publisher = "Palgrave",

}

RIS

TY - CHAP

T1 - From bridegroom of the soul to brand-as-friend

T2 - metaphorical relationships in religious and marketing discourses.

AU - Koller, Veronika

PY - 2007

Y1 - 2007

M3 - Chapter

SN - 9780230517295

SP - 104

EP - 135

BT - Language and Religious Identity: women in discourse

A2 - Jule, Allyson

PB - Palgrave

CY - Basingstoke

ER -