From sponsorship to parnership: interrupting the pattern of rhetoric of associational forms of interaction between business and non-profit organisations

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review

Published

Publication date	2006
Host publication	The Nonprofit and Art/Heritage Marketing Special Interest Groups of the Academy of Marketing First Joint Workshop (London Metropolitan University) - 2006
Place of Publication	N/A
Publisher	unknown
<mark>Original language</mark>	English

Research