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Fundamentals of Strategy

Research output: Book/Report/ProceedingsBook

Published

Standard

Fundamentals of Strategy. / Johnson, Gerald Nutting; Whittington, Richard; Scholes, Kevan; Angwin, Duncan Neil; Regner, Patrick.

4th ed ed. London : Pearson, 2017. 256 p.

Research output: Book/Report/ProceedingsBook

Harvard

Johnson, GN, Whittington, R, Scholes, K, Angwin, DN & Regner, P 2017, Fundamentals of Strategy. 4th ed edn, Pearson, London.

APA

Johnson, G. N., Whittington, R., Scholes, K., Angwin, D. N., & Regner, P. (2017). Fundamentals of Strategy. (4th ed ed.) London: Pearson.

Vancouver

Johnson GN, Whittington R, Scholes K, Angwin DN, Regner P. Fundamentals of Strategy. 4th ed ed. London: Pearson, 2017. 256 p.

Author

Johnson, Gerald Nutting ; Whittington, Richard ; Scholes, Kevan ; Angwin, Duncan Neil ; Regner, Patrick. / Fundamentals of Strategy. 4th ed ed. London : Pearson, 2017. 256 p.

Bibtex

@book{30bc4b1bb4144ce0bee4ef844a90df61,
title = "Fundamentals of Strategy",
abstract = "Strategy is a crucial subject. It’s about the overall direction of all kinds of organisations, from multinationals to entrepreneurial start-ups, from charities to government agencies, and many more. Strategy raises the big questions about these organisations – how they grow, how they innovate and how they change. As a manager of today or of tomorrow, you will be involved in shaping, implementing or communicating these strategies.Our aim in writing Fundamentals of Strategy is to give you a clear understanding of the fundamental issues and techniques of strategy, and to help you get a great final result in your course. Here’s how you might make the most of the text:Focus your time and attention on the fundamental areas of strategy in just eight carefully selected chapters.Read the illustrations and the case examples to clarify your understanding of how the concepts of strategy translate into an easily recognisable, real-world context.Follow up on the recommended key readings at the end of each chapter. They’re specially selected as accessible and valuable sources that will enhance your learning and give you an extra edge in your course work.",
keywords = "strategy, strategic management",
author = "Johnson, {Gerald Nutting} and Richard Whittington and Kevan Scholes and Angwin, {Duncan Neil} and Patrick Regner",
year = "2017",
language = "English",
isbn = "9781292209067",
publisher = "Pearson",
edition = "4th ed",

}

RIS

TY - BOOK

T1 - Fundamentals of Strategy

AU - Johnson, Gerald Nutting

AU - Whittington, Richard

AU - Scholes, Kevan

AU - Angwin, Duncan Neil

AU - Regner, Patrick

PY - 2017

Y1 - 2017

N2 - Strategy is a crucial subject. It’s about the overall direction of all kinds of organisations, from multinationals to entrepreneurial start-ups, from charities to government agencies, and many more. Strategy raises the big questions about these organisations – how they grow, how they innovate and how they change. As a manager of today or of tomorrow, you will be involved in shaping, implementing or communicating these strategies.Our aim in writing Fundamentals of Strategy is to give you a clear understanding of the fundamental issues and techniques of strategy, and to help you get a great final result in your course. Here’s how you might make the most of the text:Focus your time and attention on the fundamental areas of strategy in just eight carefully selected chapters.Read the illustrations and the case examples to clarify your understanding of how the concepts of strategy translate into an easily recognisable, real-world context.Follow up on the recommended key readings at the end of each chapter. They’re specially selected as accessible and valuable sources that will enhance your learning and give you an extra edge in your course work.

AB - Strategy is a crucial subject. It’s about the overall direction of all kinds of organisations, from multinationals to entrepreneurial start-ups, from charities to government agencies, and many more. Strategy raises the big questions about these organisations – how they grow, how they innovate and how they change. As a manager of today or of tomorrow, you will be involved in shaping, implementing or communicating these strategies.Our aim in writing Fundamentals of Strategy is to give you a clear understanding of the fundamental issues and techniques of strategy, and to help you get a great final result in your course. Here’s how you might make the most of the text:Focus your time and attention on the fundamental areas of strategy in just eight carefully selected chapters.Read the illustrations and the case examples to clarify your understanding of how the concepts of strategy translate into an easily recognisable, real-world context.Follow up on the recommended key readings at the end of each chapter. They’re specially selected as accessible and valuable sources that will enhance your learning and give you an extra edge in your course work.

KW - strategy

KW - strategic management

M3 - Book

SN - 9781292209067

SN - 9781292209074

BT - Fundamentals of Strategy

PB - Pearson

CY - London

ER -