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Help Me, I Can’t Pay!’ Credit Card Targeting, Young Consumers and Protectionist Policy: A Case Study

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNOther chapter contribution

Published
Publication date22/04/2016
Host publicationConsumer Behaviour: A European Perspective
EditorsMichael R. Solomon, Gary J. Bamossy, Søren T. Askegaard, Margaret K. Hogg
PublisherPearson
Edition6th ed.
ISBN (print)9781292116723
<mark>Original language</mark>English