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Helping or hindering? the ambivalent role of siblings as socialization agents within family consumption: "All in the family: Intra-family coalitional influences on consumption" ACR special session

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNAbstract

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Abstract

We examine sibling relationships and how such relationships shape consumer socialization of children. Using in-depth interviews with twenty-nine family informants, we find that sibling relationships are often ambivalent and volatile. Consumption choices (e.g., brand selection) are often shaped by siblings who are filters, as well as sources, for market-place information.