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Home is where the heart is: home countries and their influences on sojourners’ consumption preferences

Research output: Contribution to conferenceConference paper

Published

Publication date20/09/2013
Original languageEnglish

Conference

ConferenceReflecting on the Past, Celebrating the Present and Shaping the Future in Marketing Research
CountryUnited Kingdom
CityEdiburgh
Period19/09/1320/09/13