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  • Rakic_2019_JLD

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    Embargo ends: 18/12/21

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How accent and gender influence perceptions of competence and warmth in the medical profession

Research output: Contribution to journalJournal article

Published
<mark>Journal publication date</mark>18/12/2019
<mark>Journal</mark>Journal of Language and Discrimination
Issue number2
Volume3
Number of pages14
Pages (from-to)218-231
Publication statusPublished
Original languageEnglish

Abstract

Previous research has shown that we evaluate social categories differently based on the two fundamental dimensions of competence and warmth. Findings indicate that doctors, men and standard accents are perceived as more competent, while nurses, women and regional accents are perceived as warmer. In a short experiment manipulating gender (man; woman), occupation (doctor; nurse) and accent (Standard British English; regional accent), participants rated the targets on perceived competence, warmth and status. The main results showed that doctors were rated as more competent providing they spoke using Standard British English, and warmer, as long as they spoke with a regional accent. This poses a potential problem, as doctors need to be perceived as competent in their diagnoses and treatment decisions, but also warm in their communication of important and sensitive information. The implications of these findings are discussed in order to highlight the importance of using multiple social categories to represent the complexity of everyday interactions.