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Research output: Contribution to Journal/Magazine › Journal article › peer-review
Research output: Contribution to Journal/Magazine › Journal article › peer-review
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TY - JOUR
T1 - How accent and gender influence perceptions of competence and warmth in the medical profession
AU - Rakić, Tamara
PY - 2019/12/18
Y1 - 2019/12/18
N2 - Previous research has shown that we evaluate social categories differently based on the two fundamental dimensions of competence and warmth. Findings indicate that doctors, men and standard accents are perceived as more competent, while nurses, women and regional accents are perceived as warmer. In a short experiment manipulating gender (man; woman), occupation (doctor; nurse) and accent (Standard British English; regional accent), participants rated the targets on perceived competence, warmth and status. The main results showed that doctors were rated as more competent providing they spoke using Standard British English, and warmer, as long as they spoke with a regional accent. This poses a potential problem, as doctors need to be perceived as competent in their diagnoses and treatment decisions, but also warm in their communication of important and sensitive information. The implications of these findings are discussed in order to highlight the importance of using multiple social categories to represent the complexity of everyday interactions.
AB - Previous research has shown that we evaluate social categories differently based on the two fundamental dimensions of competence and warmth. Findings indicate that doctors, men and standard accents are perceived as more competent, while nurses, women and regional accents are perceived as warmer. In a short experiment manipulating gender (man; woman), occupation (doctor; nurse) and accent (Standard British English; regional accent), participants rated the targets on perceived competence, warmth and status. The main results showed that doctors were rated as more competent providing they spoke using Standard British English, and warmer, as long as they spoke with a regional accent. This poses a potential problem, as doctors need to be perceived as competent in their diagnoses and treatment decisions, but also warm in their communication of important and sensitive information. The implications of these findings are discussed in order to highlight the importance of using multiple social categories to represent the complexity of everyday interactions.
KW - Stereotype Content Model
KW - (Non)Standard Accents
KW - Gender
KW - Doctors
KW - Nurses
U2 - 10.1558/jld.39960
DO - 10.1558/jld.39960
M3 - Journal article
VL - 3
SP - 218
EP - 231
JO - Journal of Language and Discrimination
JF - Journal of Language and Discrimination
IS - 2
ER -