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Iconicity, attribution and branding in orthography

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Iconicity, attribution and branding in orthography. / Sebba, Mark.
In: Written Language and Literacy, Vol. 18, No. 2, 08.2015, p. 208-227.

Research output: Contribution to Journal/MagazineJournal articlepeer-review

Harvard

Sebba, M 2015, 'Iconicity, attribution and branding in orthography', Written Language and Literacy, vol. 18, no. 2, pp. 208-227. https://doi.org/10.1075/wll.18.2.02seb

APA

Vancouver

Sebba M. Iconicity, attribution and branding in orthography. Written Language and Literacy. 2015 Aug;18(2):208-227. doi: 10.1075/wll.18.2.02seb

Author

Sebba, Mark. / Iconicity, attribution and branding in orthography. In: Written Language and Literacy. 2015 ; Vol. 18, No. 2. pp. 208-227.

Bibtex

@article{40da94eace6b4d75adcee66344ef317f,
title = "Iconicity, attribution and branding in orthography",
abstract = "This paper discusses three processes relating to the social meaning of scripts and orthographies, all of which are potentially mediated by the role of script-as-image. One of these processes, iconisation, was introduced to the field by Irvine and Gal (2000) and is widely known. Attribution is a process which precedes iconisation, whereby a group of people associate a linguistic feature or language-related practice with a group of people who (supposedly) use that feature or engage in that practice. Orthographic branding involves a specific visual/graphical element of written language such as an alphabetic character. Through {\textquoteleft}branding,{\textquoteright} this element becomes an emblem of a group of people who use the element in question in their writing practices. Branding may involve iconisation, but the processes are distinct. This paper describes and distinguishes the three processes and provides examples from different languages and user communities.",
keywords = "iconisation, orthography, multimodality, script, literacy",
author = "Mark Sebba",
note = "Date of Acceptance: 09/03/2015 ",
year = "2015",
month = aug,
doi = "10.1075/wll.18.2.02seb",
language = "English",
volume = "18",
pages = "208--227",
journal = "Written Language and Literacy",
issn = "1387-6732",
publisher = "John Benjamins Publishing Company",
number = "2",

}

RIS

TY - JOUR

T1 - Iconicity, attribution and branding in orthography

AU - Sebba, Mark

N1 - Date of Acceptance: 09/03/2015

PY - 2015/8

Y1 - 2015/8

N2 - This paper discusses three processes relating to the social meaning of scripts and orthographies, all of which are potentially mediated by the role of script-as-image. One of these processes, iconisation, was introduced to the field by Irvine and Gal (2000) and is widely known. Attribution is a process which precedes iconisation, whereby a group of people associate a linguistic feature or language-related practice with a group of people who (supposedly) use that feature or engage in that practice. Orthographic branding involves a specific visual/graphical element of written language such as an alphabetic character. Through ‘branding,’ this element becomes an emblem of a group of people who use the element in question in their writing practices. Branding may involve iconisation, but the processes are distinct. This paper describes and distinguishes the three processes and provides examples from different languages and user communities.

AB - This paper discusses three processes relating to the social meaning of scripts and orthographies, all of which are potentially mediated by the role of script-as-image. One of these processes, iconisation, was introduced to the field by Irvine and Gal (2000) and is widely known. Attribution is a process which precedes iconisation, whereby a group of people associate a linguistic feature or language-related practice with a group of people who (supposedly) use that feature or engage in that practice. Orthographic branding involves a specific visual/graphical element of written language such as an alphabetic character. Through ‘branding,’ this element becomes an emblem of a group of people who use the element in question in their writing practices. Branding may involve iconisation, but the processes are distinct. This paper describes and distinguishes the three processes and provides examples from different languages and user communities.

KW - iconisation

KW - orthography

KW - multimodality

KW - script

KW - literacy

U2 - 10.1075/wll.18.2.02seb

DO - 10.1075/wll.18.2.02seb

M3 - Journal article

VL - 18

SP - 208

EP - 227

JO - Written Language and Literacy

JF - Written Language and Literacy

SN - 1387-6732

IS - 2

ER -