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Identifying and Aligning Product ‘Attributes’ with Latent Consumer Purchase Motivations

Research output: Contribution to Journal/Magazine › Journal article › peer-review

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Identifying and Aligning Product ‘Attributes’ with Latent Consumer Purchase Motivations. / Mustaffa Halabi, Khairun Nisa; Hands, David James.
In: Asian Journal of Social Sciences and Management Studies, Vol. 5, No. 1, 26.01.2018, p. 16-22.

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Harvard

Mustaffa Halabi, KN & Hands, DJ 2018, 'Identifying and Aligning Product ‘Attributes’ with Latent Consumer Purchase Motivations', Asian Journal of Social Sciences and Management Studies, vol. 5, no. 1, pp. 16-22. https://doi.org/10.20448/journal.500.2018.51.16.22

APA

Mustaffa Halabi, K. N., & Hands, D. J. (2018). Identifying and Aligning Product ‘Attributes’ with Latent Consumer Purchase Motivations. Asian Journal of Social Sciences and Management Studies, 5(1), 16-22. https://doi.org/10.20448/journal.500.2018.51.16.22

Vancouver

Mustaffa Halabi KN, Hands DJ. Identifying and Aligning Product ‘Attributes’ with Latent Consumer Purchase Motivations. Asian Journal of Social Sciences and Management Studies. 2018 Jan 26;5(1):16-22. doi: 10.20448/journal.500.2018.51.16.22

Author

Mustaffa Halabi, Khairun Nisa ; Hands, David James. / Identifying and Aligning Product ‘Attributes’ with Latent Consumer Purchase Motivations. In: Asian Journal of Social Sciences and Management Studies. 2018 ; Vol. 5, No. 1. pp. 16-22.

Bibtex

@article{062449b7e5254bafa1c65bdc4349ee38,
title = "Identifying and Aligning Product {\textquoteleft}Attributes{\textquoteright} with Latent Consumer Purchase Motivations",
abstract = "The characteristics and elements of a product play a significant role as a medium to convey product value to consumers. This paper offers a theoretical reflection from numerous research case studies on the understanding of consumer purchase behaviour in engaging with a particular product's elements and characteristics and to explore consumers' emotional experience and perceptions to achieve the desired position in consumers' minds. This paper compares the perspectives of product attributes and consumer behaviour through discussing two theoretical models (behavioural perspective, purchase motivation, product attributes, product aesthetic) that are useful for an understanding of the functions of product attributes. Furthermore, this study emphasises aspects for markets and designers to contemplate in their efforts to increase consumer awareness and create the brand through their experiences and emotions. Finally, the implications of a stronger theoretical approach to consumer behaviour research and practice are discussed.",
keywords = "Consumer behavior, Packaging, Packaging attributes, Perceived value",
author = "{Mustaffa Halabi}, {Khairun Nisa} and Hands, {David James}",
year = "2018",
month = jan,
day = "26",
doi = "10.20448/journal.500.2018.51.16.22",
language = "English",
volume = "5",
pages = "16--22",
journal = "Asian Journal of Social Sciences and Management Studies",
issn = "2313-7401",
number = "1",

}

RIS

TY - JOUR

T1 - Identifying and Aligning Product ‘Attributes’ with Latent Consumer Purchase Motivations

AU - Mustaffa Halabi, Khairun Nisa

AU - Hands, David James

PY - 2018/1/26

Y1 - 2018/1/26

N2 - The characteristics and elements of a product play a significant role as a medium to convey product value to consumers. This paper offers a theoretical reflection from numerous research case studies on the understanding of consumer purchase behaviour in engaging with a particular product's elements and characteristics and to explore consumers' emotional experience and perceptions to achieve the desired position in consumers' minds. This paper compares the perspectives of product attributes and consumer behaviour through discussing two theoretical models (behavioural perspective, purchase motivation, product attributes, product aesthetic) that are useful for an understanding of the functions of product attributes. Furthermore, this study emphasises aspects for markets and designers to contemplate in their efforts to increase consumer awareness and create the brand through their experiences and emotions. Finally, the implications of a stronger theoretical approach to consumer behaviour research and practice are discussed.

AB - The characteristics and elements of a product play a significant role as a medium to convey product value to consumers. This paper offers a theoretical reflection from numerous research case studies on the understanding of consumer purchase behaviour in engaging with a particular product's elements and characteristics and to explore consumers' emotional experience and perceptions to achieve the desired position in consumers' minds. This paper compares the perspectives of product attributes and consumer behaviour through discussing two theoretical models (behavioural perspective, purchase motivation, product attributes, product aesthetic) that are useful for an understanding of the functions of product attributes. Furthermore, this study emphasises aspects for markets and designers to contemplate in their efforts to increase consumer awareness and create the brand through their experiences and emotions. Finally, the implications of a stronger theoretical approach to consumer behaviour research and practice are discussed.

KW - Consumer behavior

KW - Packaging

KW - Packaging attributes

KW - Perceived value

U2 - 10.20448/journal.500.2018.51.16.22

DO - 10.20448/journal.500.2018.51.16.22

M3 - Journal article

VL - 5

SP - 16

EP - 22

JO - Asian Journal of Social Sciences and Management Studies

JF - Asian Journal of Social Sciences and Management Studies

SN - 2313-7401

IS - 1

ER -