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Innovating in business networks: the role of retailer brand development

Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

Published

Standard

Innovating in business networks: the role of retailer brand development. / Ostendorf, Jan Wilhelm; Mouzas, Stefanos; Chakrabarti, Ronika.
2012. Paper presented at Industrial Marketing and Purchasing Group (IMP) , Rome.

Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

Harvard

Ostendorf, JW, Mouzas, S & Chakrabarti, R 2012, 'Innovating in business networks: the role of retailer brand development', Paper presented at Industrial Marketing and Purchasing Group (IMP) , Rome, 13/09/12.

APA

Ostendorf, J. W., Mouzas, S., & Chakrabarti, R. (2012). Innovating in business networks: the role of retailer brand development. Paper presented at Industrial Marketing and Purchasing Group (IMP) , Rome.

Vancouver

Ostendorf JW, Mouzas S, Chakrabarti R. Innovating in business networks: the role of retailer brand development. 2012. Paper presented at Industrial Marketing and Purchasing Group (IMP) , Rome.

Author

Ostendorf, Jan Wilhelm ; Mouzas, Stefanos ; Chakrabarti, Ronika. / Innovating in business networks : the role of retailer brand development. Paper presented at Industrial Marketing and Purchasing Group (IMP) , Rome.

Bibtex

@conference{528a7c7c1935422ca2cea1f71cffef89,
title = "Innovating in business networks: the role of retailer brand development",
author = "Ostendorf, {Jan Wilhelm} and Stefanos Mouzas and Ronika Chakrabarti",
year = "2012",
language = "English",
note = "Industrial Marketing and Purchasing Group (IMP) ; Conference date: 13-09-2012",

}

RIS

TY - CONF

T1 - Innovating in business networks

T2 - Industrial Marketing and Purchasing Group (IMP)

AU - Ostendorf, Jan Wilhelm

AU - Mouzas, Stefanos

AU - Chakrabarti, Ronika

PY - 2012

Y1 - 2012

M3 - Conference paper

Y2 - 13 September 2012

ER -