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Management Science

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DSI - Foundations

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Integrating Seeded Marketing Campaigns into the Marketing Plan

Research output: Contribution to conference - Without ISBN/ISSN › Conference paper › peer-review

Published

Florian Dost
Ulrike Phieler
Michael Haenlein

Publication date	2018
<mark>Original language</mark>	English
Event	47th EMAC Annual Conference - Strathclyde Business School, Glasgow, United Kingdom Duration: 29/05/2018 → 1/06/2018 Conference number: 47 http://www.emac-2018.org

Conference

Conference	47th EMAC Annual Conference
Abbreviated title	EMAC
Country/Territory	United Kingdom
City	Glasgow
Period	29/05/18 → 1/06/18
Internet address	http://www.emac-2018.org