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Integrating the voice of the consumer within th...
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Integrating the voice of the consumer within the value chain: a focus on value-based labelling communications in the fresh meat sector
Research output
:
Contribution to Journal/Magazine
›
Journal article
›
peer-review
Published
Overview
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M McEachern
M J A Schroder
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<mark>Journal publication date</mark>
2004
<mark>Journal</mark>
Journal of Consumer Marketing
Issue number
7
Volume
21
Number of pages
13
Pages (from-to)
497-509
Publication Status
Published
<mark>Original language</mark>
English