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Internal marketing and service excellence in SMEs

Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSNChapter

Published
Publication date2010
Host publicationEntrepreneurship marketing: principles and practice of SME marketing
EditorsSonny Nwankwo, Tunji Gbadamosi
Place of PublicationAbingdon
PublisherRoutledge
ISBN (print)9780415573757
<mark>Original language</mark>English