We have over 12,000 students, from over 100 countries, within one of the safest campuses in the UK


97% of Lancaster students go into work or further study within six months of graduating

Home > Research > Publications & Outputs > International retail branding and consumer ethn...
View graph of relations

« Back

International retail branding and consumer ethnocentrism

Research output: Contribution in Book/Report/ProceedingsConference contribution


Publication date2010
Host publicationAcademy of Marketing Brand, Identity and Corporate Reputation SIG: 6th International Colloquium (Barcelona) - 2010
Place of publicationN/A
<mark>Original language</mark>English