Final published version
Research output: Contribution in Book/Report/Proceedings - With ISBN/ISSN › Conference contribution/Paper › peer-review
Publication date | 2011 |
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Host publication | NA - Advances in Consumer Research |
Editors | Darren Dahl, Gita Johar, Stijn van Osselaer |
Pages | 410-416 |
Number of pages | 7 |
Volume | 38 |
<mark>Original language</mark> | English |