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Intuitive marketing thinking: the use of mental simulations in the industrial marketing context

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Published

Standard

Intuitive marketing thinking: the use of mental simulations in the industrial marketing context. / Vanharanta, M; Easton, G.
In: Industrial Marketing Management, Vol. 39, 2010, p. 425-436.

Research output: Contribution to Journal/Magazine › Journal article › peer-review

Harvard

Vanharanta, M & Easton, G 2010, 'Intuitive marketing thinking: the use of mental simulations in the industrial marketing context', Industrial Marketing Management, vol. 39, pp. 425-436.

APA

Vanharanta, M., & Easton, G. (2010). Intuitive marketing thinking: the use of mental simulations in the industrial marketing context. Industrial Marketing Management, 39, 425-436.

Vancouver

Vanharanta M, Easton G. Intuitive marketing thinking: the use of mental simulations in the industrial marketing context. Industrial Marketing Management. 2010;39:425-436.

Author

Vanharanta, M ; Easton, G. / Intuitive marketing thinking: the use of mental simulations in the industrial marketing context. In: Industrial Marketing Management. 2010 ; Vol. 39. pp. 425-436.

Bibtex

@article{0f0edb8a875a449ab049fc5a3c947f3a,
title = "Intuitive marketing thinking: the use of mental simulations in the industrial marketing context",
author = "M Vanharanta and G Easton",
year = "2010",
language = "English",
volume = "39",
pages = "425--436",
journal = "Industrial Marketing Management",
issn = "0019-8501",
publisher = "Elsevier Inc.",

}

RIS

TY - JOUR

T1 - Intuitive marketing thinking: the use of mental simulations in the industrial marketing context

AU - Vanharanta, M

AU - Easton, G

PY - 2010

Y1 - 2010

M3 - Journal article

VL - 39

SP - 425

EP - 436

JO - Industrial Marketing Management

JF - Industrial Marketing Management

SN - 0019-8501

ER -