Research output: Contribution to Journal/Magazine › Journal article › peer-review
Research output: Contribution to Journal/Magazine › Journal article › peer-review
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TY - JOUR
T1 - Investigating British and European retail buyer attitudes and perceptions of British design.
AU - Cooper, Rachel
PY - 1993/4
Y1 - 1993/4
N2 - This paper describes a study into the attitudes and perceptions of British and European retail buyers towards the design of British ceramic tableware, small domestic appliances, and household fabrics, as compared with their perceptions of the design of foreign products in those categories. It was found that European buyers perceived British products in all three categories to lack design innovation, compared with products of other origin. European buyers were also less convinced by brand name and reputation than British buyers particularly in the ceramics. This study confirms the findings of earlier studies, that many British manufacturers rely on traditional patterns and design, and do not invest in design to develop new products.
AB - This paper describes a study into the attitudes and perceptions of British and European retail buyers towards the design of British ceramic tableware, small domestic appliances, and household fabrics, as compared with their perceptions of the design of foreign products in those categories. It was found that European buyers perceived British products in all three categories to lack design innovation, compared with products of other origin. European buyers were also less convinced by brand name and reputation than British buyers particularly in the ceramics. This study confirms the findings of earlier studies, that many British manufacturers rely on traditional patterns and design, and do not invest in design to develop new products.
KW - British design
KW - European perceptions
KW - buyer attitudes
U2 - 10.1016/0142-694X(93)80047-G
DO - 10.1016/0142-694X(93)80047-G
M3 - Journal article
VL - 14
SP - 194
EP - 209
JO - Design Studies
JF - Design Studies
SN - 0142-694X
IS - 2
ER -